Just In Case

At the almost magical production plant, cheese is cut, melted, shaped, washed, powdered and wrapped merely to face a disastrous end - At least it was made with love. Just in Case shines light on the sugarcoating of production as well as the speciousness and naivety of the so called conscious consumer.

Within the time frame of a commercial, phrases such as “we love food” are debunked as meaningless rhetoric as the other side of the coin is exposed. Overflowing waste disposal sites, environmental pollution – yet everything is organic. The unique feature of the production: the entire movie sets were built out of recycled packaging waste and leftover materials.